The Crown website — the simple version

1What's going on

Luke thinks the current Crown Pavilions website is bad. It's hard to find the buildings and it doesn't explain why Crown is better. He wants a new website that beats the two main competitors, Green Retreats and Breezehouse.

Matthew from sales used AI to build a practice version of the new website to show ideas. He has now finished and gone back to selling.

Right now: Hassan (marketing) and Danny (the developer) are taking Matthew's ideas and turning them into the real design.

2What everyone agreed the new website must do

• Say why Crown is the best on every page: 20 years in business, 350+ five-star reviews, triple glazing, aluminium doors and windows, air conditioning, quality floors and finishes, and celebrity customers like Lord Sugar.
• Be very easy to use, “as simple as Apple”. People should find what they want in a few clicks.
• Show a button on every page that asks people to act: book a visit, get a brochure, or design their building.
• Say “finance available” at the top of every page.
• Never show discounts or sale prices. Only the full price. Deals happen only at shows, face to face.
• Let people order online, at full price only.
• Keep Crown's colours: green, grey and gold.
• Use only real, accurate photos. No AI pictures that get the doors or windows wrong.

3The best idea from Matthew: “design your own building”

On each building's page, the customer picks the size, roof, colours and extras. The picture and the price change as they choose. At the end they can book a visit, ask for a price, or order.

Everyone loved this idea. Watch this 2½ minute video to see it (Matthew talks you through it):

“Design your Hampton” — 3 Oct

4What still needs doing

• Danny and Hassan need to finish the final design and show it to everyone.
• Luke needs to approve the new photos Hassan made for the website.
• Some old prices are still on the live website, in the price tables at the bottom of product pages. They need updating.
• The brochure page still says “Premium” brochure. It should say “Signature” brochure.
• Ask Matthew for his final practice-website file (called “v27 luxury”). It didn't come through in the chat export.

5If you only look at 3 things